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Privacy Policy

Last updated: 28 September 2026 (effective 28 September 2026)

This Privacy Policy explains how Meritorious Ventures Private Limited (“we”, “us”, “our”) collects, uses, shares, stores and protects information when you use our mobile games (each a “Game”) published on Google Play (Android) or the Apple App Store (iOS). It also applies to our website, https://appgame.meritoriousventures.com.

By installing or using a Game you agree to this policy. If you do not agree, please do not use the Game. Which services a specific Game uses is also shown on its store page (Google Play “Data safety” section and Apple “App Privacy” details).

1. Information We Collect

1.1 Collected automatically

Depending on the Game and your platform, we and our service providers may collect:

  • Device information: device model, operating system version, language, screen size and app version.
  • Device identifiers: on Android, the Advertising ID (AAID); on iOS, the Identifier for Advertisers (IDFA, only if you allow tracking) and the Identifier for Vendors (IDFV).
  • Gameplay data: levels played and completed, in-game items (such as hints or coins), and settings. Much of this stays only on your device.
  • Ad interaction data: ads shown, clicked and completed (for example rewarded ads).
  • Analytics and diagnostics (if the Game uses them): usage events, crash logs and performance data.
  • Approximate location: country or region derived from your IP address by our service providers. We do not collect precise GPS location.

1.2 Game-service sign-in (optional)

Google Play Games Services (Android): if you choose to sign in, we receive from Google your Play Games Player ID, display name, profile picture, achievements, scores and saved-game progress, and your email address only if requested during sign-in. We use this to link achievements and progress to you and to show your name in the Game. We request only the minimum permissions needed and do not access your Gmail, contacts or Google Drive files (other than the Game’s own saved-game data, if used).

Apple Game Center (iOS): if you use Game Center, Apple provides your player alias, achievements and leaderboard scores, which we use only to provide those features.

Signing in is optional. You can play without it, but achievements, leaderboards and cloud save will not be available.

1.3 Purchases

If a Game offers in-app purchases (for example removing ads or buying hints), payment is processed entirely by Google Play Billing or the Apple App Store. We never receive your card or payment details, only a purchase confirmation (product and status) so that we can deliver the item.

1.4 Information you provide

If you email us for support or feedback, we collect your email address and anything you include in your message.

2. How We Use Your Information

  • To provide, operate and maintain our Games.
  • To enable optional sign-in, achievements, leaderboards and saved progress.
  • To process and restore in-app purchases.
  • To show advertisements, including personalized ads where you have given consent or permission.
  • To analyze usage, improve levels, features and performance, and fix crashes.
  • To respond to support requests and communicate with you.
  • To prevent fraud and comply with legal obligations.

We do not sell your personal information for money.

3. Advertising

Our Games are free to play and show ads through advertising partners such as Google AdMob and Unity Ads. These partners may use advertising identifiers and device information to show relevant ads and measure ad performance.

  • EEA, UK and Switzerland: you will see a consent form (Google User Messaging Platform) and can choose whether to allow personalized ads.
  • Android: you can reset your Advertising ID or opt out of personalized ads in Settings > Google > Ads (or Settings > Privacy > Ads).
  • iOS: where a Game tracks you across other companies’ apps and websites, we ask permission through Apple’s App Tracking Transparency prompt. You can change this at any time in Settings > Privacy & Security > Tracking.
  • If a Game offers a “Remove Ads” purchase, ads are no longer shown after you buy it.

4. Third-Party Services

Depending on the Game, we use the following third-party services, which may collect information under their own privacy policies:

ServicePurposePrivacy policy
Google Play Games ServicesSign-in, achievements, leaderboards, saved games (Android)Google Privacy Policy
Google Play BillingIn-app purchases (Android)Google Privacy Policy
Google AdMob and User Messaging PlatformAdvertising and consentHow Google uses data in ads
Firebase (Analytics, Crashlytics)Usage analytics and crash reportingFirebase Privacy
Unity Ads and Unity AnalyticsAdvertising and analyticsUnity Privacy Policy
Apple Game Center and App Store purchasesLeaderboards, achievements and payments (iOS)Apple Privacy Policy

If we add another advertising or analytics partner to a Game, we will update this policy and the Game’s store privacy details.

5. Google API Services User Data Policy (Limited Use)

Our use and transfer of information received from Google APIs (Google Play Games Services / Google Sign-In) adheres to the Google API Services User Data Policy, including the Limited Use requirements. Such data is used only to provide and improve the user-facing features described above; is not sold or transferred to third parties except as needed to provide those features, to comply with law, or in a merger or acquisition with notice to you; is not used for advertising, including personalized or retargeted ads; is not used to determine creditworthiness or for lending; and is not read by humans unless you give explicit permission, it is needed for security, it is required by law, or it is aggregated and anonymized for internal operations.

6. How We Share Information

  • Service providers: the services listed in Section 4, only to operate the features described.
  • Public game features: your display name, avatar and scores may be visible to other players on leaderboards, according to your Google Play Games or Game Center visibility settings.
  • Legal requirements: where required by law, court order, or to protect the rights, safety and property of our users or us.
  • Business transfers: in a merger, acquisition or sale of assets, with notice to you.

7. Data Retention

  • Game settings and progress saved on your device are removed when you uninstall the Game.
  • Google Play Games and Game Center data is stored by Google or Apple in your account until you delete it.
  • Where analytics are used, analytics data is kept for up to 14 months and crash reports for up to 90 days.
  • Support emails are kept only as long as needed to resolve your request, and no longer than 12 months.

8. Data Security

We use reasonable technical and organizational measures to protect your information, and data sent between our Games and our service providers is encrypted in transit (HTTPS/TLS). No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

9. Your Choices and Rights

  • You can play without signing in to any game-service account.
  • You can manage ad personalization in your device settings (see Section 3).
  • You can sign out or revoke access at myaccount.google.com/permissions (Google) or in your Apple ID settings (Game Center).
  • Depending on where you live (for example under the GDPR, UK GDPR, US state privacy laws such as CCPA/CPRA, or India’s Digital Personal Data Protection Act, 2023) you may have the right to access, correct, delete or restrict the use of your personal data, to withdraw consent, and to opt out of certain advertising uses of identifiers. Email us to exercise these rights.

10. Data Deletion Request

To request deletion of data we hold about you, email meritoriousventurespvtltd@gmail.com with the subject “Data Deletion Request” and the name of the Game. Please include your Google Play Games display name or Player ID (Android) or Game Center alias (iOS) if you signed in, so we can find your data. We will process your request within 30 days.

You can also delete Play Games data in the Google Play Games app under Settings > Delete Play Games account & data. Uninstalling a Game deletes all data stored locally on your device.

11. Children's Privacy

Our Games are not directed at children under 13 (or the higher minimum age required in your country). We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it promptly.

12. International Data Transfers

Our service providers (such as Google, Apple and Unity) may process information on servers outside your country, including in the United States, using appropriate safeguards such as Standard Contractual Clauses.

13. Changes to This Policy

We may update this policy from time to time and will post changes on this page with a new “Last updated” date. For significant changes we will notify you in the Game.

14. Contact Us

Meritorious Ventures Private Limited
Email: meritoriousventurespvtltd@gmail.com
Website: https://appgame.meritoriousventures.com